What a perfect idea , to not just as a graphic designer to do a simple thing but let them go their own way! The desk set opening invitation being just a small part of this, CAC Brétigny let the whole graphic identity become a playful and charming part of the museum with the freedom given to the designers.
The Desk Set is an exhibition, features four women artists whose own practices consist of producingknowledge and transmitting information involving affects and emotions. “Desk Set ” bringstogether Madison Bycroft (1987, Australia), Marvin Gaye Chetwynd (1973, United Kingdom), Kelly Jazvac (1980, Canada) and Ayoung Kim (1979, South Korea) and is the brainchild of Céline Poulin who is the creative director of the art center since 2015.
This card, along with the website of Cac Brétigny is designed by Coline Sunier & Charles Mazé. They have not just created an identity but a whole alpabet consisting of letters, numbers and special characters to be used for the identity; all of which were created during their residency in Cac Brétigny. The center has been giving a platform to graphic designers since 2014 to create identites and directions and using these projects as tools to move forward for collaborations . An example of one these collaborations took place between April and June 2017, when Angélique Buisson worked with the pupils of the École Lamartine in Saint-Michel-sur-Orge and the graphics that were created in result were later interpreted to create a choreography by the dancer Lina Schlageter.
Detailed information of the typography can be found on the website , under “The ABCC of CACB ”. Coline and Charles decided to name the fonts used LARA and BALI as these are the names of the RER rapid transit trains linking Paris to Brétigny, and Brétigny to Paris.
Charles and Coline are also part of the “future” , publishing essays and books, including BAT series, along with François Aubart, Jérôme Dupeyrat, , Camille Pageard and Benjamin Seror.
This card measures 15 x 21 cm.
Printed on a shiny texture with high contrast , the paper details are unknown.